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Is Golf Meant for the Rich?

February 27, 2013 | By Greg D'Andrea | 3 Comments

golfstinks, golfsitnksTo many non-golfers, the title of this post has a very clear and direct answer: Yes.

But for those of us who play love this game, the answer isn’t that easy. After all, many of us don’t consider ourselves rich.

Most of us have to work for a living at a modest job – we’re not jet-setters, leisurely golfing around the globe at some exotic locale like Abu Dhabi or Thailand.  Nor do we tee-it-up daily at some hoity-toity private club where late-model luxury sedans fill the parking lot.

No sir, we drive our Honda Accord or Ford Fusion to the local public course and fork-over $60 to squeeze in 18-holes every Saturday. I say “squeeze” because inevitably we have to return home to mow the lawn before it gets too dark. Clearly we aren’t rich, so the headline of this post is a bit perplexing to us.

What we forget though, is that we’re the middle class…and we can afford golf. We can afford $125 for a pair of golf shoes every year or two; we can spend $600 or $700 on a new set of clubs every 5 to 7 years; we have a closet full of polo shirts that we already wear to work; and we have an extra 60 to 100 bucks a week to plunk down on greens fees. We may not always be happy with the costs associated with golf, but we pay them because (a) we love this game and (b) we can afford to pay them.

However, there are many, many people who cannot afford to play golf. Golf is not soccer or baseball – where you can organize a quick game at the local park. Nor is it basketball – where you can just show up at the courts down the street and play a quick pick-up game for free.

The mere fact that you have to pay to play golf sets it apart. In fact, you even have to pay to practice golf. Let’s ponder this for a second: First you pay to learn golf; then you pay to practice golf; and then you pay to actually play golf. Add to that the costs associated with clubs, balls and apparel and you begin to get the picture.

The USGA and other authoritative organizations within the industry want to grow the game. They want to bring golf to inner-city kids and others who wouldn’t normally have an opportunity to play. I say kudos to them. But this is not an easy task. The very foundational structure of golf requires the need for money. And not just initial money to learn the game – but liquid cash on hand throughout a lifetime of playing the game. We can get them started, but will they be able to continue?

Something within golf needs to change in order bring more diversity to the game. Perhaps golf course developers need to consider creating (or investing in) more 9-hole or Executive-style links – this would provide an inexpensive alternative to the typical 18-hole facility. These smaller tracts would be more cost effective to run and serve as a training ground for newer golfers and/or those who simply can’t afford 18-hole greens fees.

Funneling money to smaller-sized courses is just one possible solution – I’m sure there are many others – like removing this notion that every part of the golf course must be lush and green (AKA the Augusta effect). But ultimately, the point is something needs to change or the dream of growing the game will forever be…a dream.

So, is golf meant for the rich? Well, let’s put it this way: It’s certainly not meant for the poor.

Filed Under: The Economics of Golf Tagged With: apparel, augusta, diversity, expensive, middle-class, money, rich, soccer, USGA

10 Questions with a Non-Golfer

December 7, 2011 | By Greg D'Andrea | 1 Comment

Here at the Golf Stinks blog, we certaintly do our part in blaming the pro tours and the media for sending the wrong message about this fantastic sport.

And, while acknowledging the economy is a major factor, we still highlight things that the golf industry can do to help drive new people to the game (I’d normally add a link here to prove my point, but we’ve literally written so much, it will be easier for you to just look at our archive section in the right-hand sidebar).

That all being said, I thought it would be interesting to talk with a non-golfer about their perceptions of the sport. I wonder if many of the golf stereotypes are true? To that end, my brother-in-law happens to be in town and I know he’s never played golf before.

Let’s see what a 30-year-old non-golfer has to say about…well, golf:

Q: What type of person plays golf?
A: Retired. Retirees. And anybody else that has a lot of money and a lot of free time.

Interviewer’s note: Why am I not surprised by this answer?

Q: Do you think a person has to be rich to play golf?
A: Maybe not rich, but you definitely have to have…It’s an expensive hobby. Golf clubs aren’t cheap. Courses aren’t cheap. I think probably the cheapest thing about golf would be buying the balls.

Q: When someone mentions they play golf, what’s the first thought that pops into your head?
A: I picture them in golf clothes – especially like those knickers and that hat with the poof on top.

Interviewer’s note: I’m never telling anyone I play golf again.

Q: When you hear the name Tiger Woods, what comes to mind?
A: Sell-out. I think of all his merchandise, video games. I mean, I’m sure he’s a good golfer and all, but his stuff is is everywhere.

Q: As a follow-up to that, what about the Tiger sex scandal?
A: It’s no different than any other celeb…he was married; boinked around, blah, blah, blah…same old story.

Interviewer’s note: Well put.

Q: OK, so we know you don’t play golf. Have you ever held a club?
A: Yeah, at the mini golf course.

Q: So you’ve played mini golf – what are your impressions of that?
A: I like it. I have fond memories of hitting a ball off a couple of walls into a giant plastic castle.

Interviewer’s note: This is why Caddyshack 2 sucked.

Q: You’ve mentioned you know the basic terms and rules in other sports like [American] football and baseball. Do you think you have a basic understanding of golf’s terms and rules? Please elaborate.
A: Yeah. Get the ball in the hole in as few hits as possible and always play the ball where it lies.

Interviewer’s note: “Always play the ball where it lies.” At what point did we weekend golfers stop following the very fundamentals of this game? Be honest…

Q: Do you know what a birdie means in golf?
A: That’s when you make it in the hole with …[pause]… with one stroke fewer than par [looks at interviewer unsure of himself].

Interviewer: That’s very good!
Non-Golfer: And I only know that from all the video games.
Interviewer: I see. The ones with Tiger Woods you mean?
Non-Golfer: Yeah [laughs].

Q: Do you think golf courses are a waste of natural resources and/or prime real estate?
A: No, because if a golf course fails, it can be easily converted into a very scenic park.

Interviewer’s note: I’m totally going to use that answer.

Q: Would you ever consider taking up golf?
A: I have [thought about it], but I always figured it would be when I was older – when [I have] nothing to do and [I] need exercise.

Interviewer’s note: So to this non-golfer, we’re a bunch of old rich guys with nothing to do and who need exercise. Hmmmm. When you think about it, that pretty much hits every golf stereotype on the head. I think I should interview other non-golfers and see if the answers are similar. Till then…

Filed Under: Uncategorized Tagged With: caddyshack 2, golf, golf stinks, golfstinks, non-golfer, old, questions, retired, rich, sex, tiger woods

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