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Golf in the Future: What will it be Like?

February 23, 2015 | By Greg D'Andrea | Leave a Comment

The Future of golf
What will the future of golf look like? (photo by Buck via Flickr)

The game of golf is in a period of transition – that much we are sure of. Reports show participation is down, courses are struggling (if not closing their doors altogether) and retail sales are lagging.

While some golf authorities are remaining calm, attributing the current climate to market correction after years of industry overgrowth, many others believe it will take significant change to right the ship.

Those worried over what they see as obvious signs of golf’s forthcoming demise are scrambling to find fixes. But what are we fixing? Well, that’s a rather broad topic – golf is too hard; too slow; too expensive. While solutions have been proposed for all of these issues, many of these fixes change the game somewhat.

The reality is, if some of these ideas catch on, golf as we know it today might be totally different in just a quarter century from now. Imagine you’ve been transported 25 years into the future…to the year 2040. Here’s what your round of golf might be like…

You step-out onto the first tee at 9 o’clock…at night. It seems the idea behind TopGolf spills-out to the actual course. Behind you is a fully-stocked bar teaming with patrons. You place your beer in a cup-holder next to the ball-washer and approach the glow-in-the-dark tee markers. You tee-up (both ball and tee are also glowing) and drive the ball towards a giant illuminated target in the middle of the fairway – the bulls-eye being the 150-yard marker.

It’s easy to follow the flightpath of your approach shot as it careens through the air like a shooting star towards the green, the flagstick and flag lit-up like a tree on Christmas. You pull-out your putter and promptly drain a 40-foot putt for birdie. Of course, the hole is 20 inches in diameter (HackGolf’s original 15-inch cup idea is adapted for nighttime).

Hole #2 is a par 3 with a pond and trap flanking the green and a portable bar flanking the tee-box. There’s also the closest-to-the-pin contest going on, where the winner from your foursome gets a free shot from the bar and the overall winner for the evening gets three free rounds of golf (it’s not uncommon for the ball closest-to-the pin to actually be in the hole, and thus have several overall winners for the evening).

Hole #3, a par 5, features the obvious long-drive contest, where prizes range from free drinks to free golf depending on how far you can hit it. Each level is conveniently marked in the fairway: 300-325 yards has grass glowing red; 325-350 the grass glows blue; and 350-375 glows yellow (both free rounds and drinks beyond that). If you think these distances seem a bit far for average golfers, it’s only because no one abides by the USGA rulebook anymore…so using non-conforming equipment (balls, clubs, etc.) is the norm.

Walking off the 3rd green takes you back to the bar/clubhouse area, where you’re free to join the merriment on the dance floor or make the turn to play the back 3 holes. Yes, most new golf courses by 2040 are only 6 holes long. With less to maintain, courses can lower prices while still raking-in boatloads of cash from the main bar, plus the three additional portable bars out on the course.

Those golfers still wishing to play during the day can do so, albeit without the cool glow-in-the-dark effect. Plus, plenty of kids are being introduced to the game as it’s not uncommon for parents to rent-out a course for birthday parties, etc. And daytime is also when the course is used by FootGolf enthusiasts – a game that has gotten extremely popular by 2040.

In addition to the lower greens fees, the time it takes to play has been drastically reduced as well. No more wife or hubby ranting about you being gone all day. Instead, a 6-hole round takes 90 minutes (give or take your time at the bars). And rarely are there backups on the tee – with the holes being so big and the equipment being so forgiving, most average golfers have single-digit handicaps in the future.

OK, let’s time machine back to the year 2015 and think about what we just read. Sure, I took some liberties in illustrating golf’s future, but am I really that far off? Regardless if the current economic woes of the game dissipate on their own, we’re going to see some changes. TopGolf, HackGolf and even a rulebook for recreational golfers already exist in the here and now. Not to mention non-conforming equipment that corrects your slice and allows you to hit it farther are also already on the market. Plus, the idea of creating golf courses with less than 18 holes isn’t a new idea either.

This all being said, I don’t think I would mind a future that looked similar to what I imagined above. I may opt for less night rounds and expand the courses to 12 holes instead of 6, but I think a new rulebook for average golfers, bigger holes and non-conforming equipment can make the game more fun for recreational players (not-to-mention more profitable for courses and the industry as a whole).

Whether this comes from glow-in-the-dark night rounds; incorporating a bar/club atmosphere; making the game easier for average hacks; or something else entirely, the bottom line is golf has to change with the times. I think one thing is clear – there is a vast gap between serious golfers (and that small percentage of players who are talented enough to be pros) and the rest of us. It’s high time we start playing a different game of golf.

Filed Under: The Economics of Golf Tagged With: hackgolf, night golf, polara golf, rules of golf, slow play, topgolf

This is What Golf is All About

February 20, 2015 | By Greg D'Andrea | Leave a Comment


For the past couple weeks, we’ve told you about four golf fans who got a chance to go behind-the-scenes at the AT&T Pebble Beach National Pro-Am, which ended on Sunday (see our previous posts HERE).

In general, this “Fans-Eye-View” promotion was part of helping AT&T celebrate its 30th year sponsoring the tournament. But it went well-beyond that – engaging not just the four fans chosen, but many others too – including everyone following them via social media.

For a full week, we tagged along via Twitter and Facebook and Instagram as the foursome explored every nook of the historic Pebble Beach Golf Club; got to see the latest technology surrounding the game; went inside the ropes to walk along with the pros during tournament play; and perhaps most importantly, got to see how money from the Pro-Am (more than $120 million) funnels down to the charities in need.

I must say, these four people were ideal ambassadors for golf fans across the country…not just because they are golf fans themselves, but because each of their lives have been impacted by this game for the better: The wounded warrior who galvanized himself through golf; the shy girl who found her personality and inspiration on the links; the guy who picked up a club for the first time when he was nearly 30…only to promptly decide he would dedicate himself to making the pro tour; and finally the lady who left her corporate job to introduce golf to African-American women.

It was a pretty cool journey and one that sends a pretty great message too: That golf isn’t just a game we play, but rather an instrument of bringing people together from all walks of life in a positive way. What’s more, this exemplifies that golf isn’t just an exclusive sport for rich old men anymore…the sport is gaining in diversity, which is something that can pave a bright future.

Check out the foursome’s highlight reel (at top) from the past week – awesome stuff…

This post is in partnership with AT&T. All opinions are GolfStinks’.

Filed Under: Golf Growth & Diversity Tagged With: #ATTBLOGGER, #ATTPROAM, AT&T, black girls golf, Pebble Beach, Pro-Am

4 Golfers Prove There’s More to the Game than Just Your Score

February 12, 2015 | By Greg D'Andrea | 1 Comment

Foursome_PB_HeadShots-2
Why these golfers represent what makes this game great…

Last week we told you about four fans that AT&T has selected to get a behind-the-scenes look at the AT&T Pebble Beach National Pro-Am (see HERE). But these aren’t just average golfers – in fact, they all have a backstory that is perhaps more intriguing than the Pro-Am itself.

I love stories such as these – they highlight what our mantra has been here at GolfStinks for years: That there’s way more to golf than just what you write down on your scorecard – and these four prove it. Golf has made them what they are today: Outgoing; driven; helpful and downright inspiring. These four golfers represent everything that is good about this game…

Let’s start with Tiffany Fitzgerald, since I’ve actually spoken with and written about her before (see HERE). Ms. Fitzgerald worked in corporate America for 15 years and decided to take-up golf in hopes that it could help her career. And while she did find success in business through golf, she recognized that golf was a sport that could bring people together in general (more specifically, women and minorities, who typically wouldn’t think twice about golf due to the stereotypes surrounding the game). Ms. Fitzgerald left the corporate world and founded Black Girls Golf, an organization dedicated to helping bring African-American women together on the golf course. Check out her video below and be sure to follow Ms. Fitzgerald’s adventures at the Pro-Am via @BlackGirlsGolf.

Meanwhile, Tim Lang had a completely different introduction to golf. Mr. Lang was seriously injured by a roadside bomb in Iraq in 2006. While trying to cope with his situation through therapy and rehabilitation, Mr. Lang discovered golf and found it, above all else, helped him the most. Perhaps he puts it best when he says “golf is a metaphor for life.” Follow Mr. Lang’s adventures this week via @TimLangGolf.

Katie Horsford was a very shy 12-year-old when she started golfing via The First Tee program. She credits golf for her new outgoing personality, helping her find friends and allowing her to giveback (via The First Tee) to other girls. Oh and by the way, she’s actually pretty good at this game too. Keep up with Ms. Horsford as she traverses Pebble Beach this week via @kthorsford.

Rounding-out the foursome is Dan McLaughlin. Mr. McLaughlin just up and quit his job one day to go become a pro golfer. The interesting thing was he had only played golf once to that point (at a par 3 course no less) – I mean, who does that? Well, apparently Mr. McLaughlin does – and to document his journey, he started The Dan Plan, where his goal is to put in the mandatory 10,000 hours of practice to become a pro. How ridiculous is that? Well, considering he’s logged more than 5,000 hours and is already down to a 2 handicap, I’d say not too ridiculous after all! Now obviously, Mr. McLaughlin has some talent too, but the thought of picking up a club for the first time and saying, give me 10,000 hours of practice and I’ll be a scratch golfer, just boggles my mind. Talk about dedicated – go Dan, go! Follow Mr. McLaughlin via @thedanplan.

This post is in partnership with AT&T. All opinions are GolfStinks’.

Filed Under: Golf Growth & Diversity Tagged With: #ATTBLOGGER, #ATTPROAM, AT&T, black girls golf, Dan McLaughlin, Katie Horsford, Pebble Beach, Pro-Am, The Dan Plan, Tiffany Fitzgerald, Tim Lang, wounded warriors

The Real Story at the 2015 AT&T Pebble Beach National Pro-Am

February 5, 2015 | By Greg D'Andrea | 1 Comment

AT&T Pebble Beach National Pro-Am Logo
Why is this year’s Pro-Am unique?

Normally, we here at GolfStinks don’t write about where the tour is playing in a particular week, but the celebrity pro-am is a bit different. After all, if Bill Murray is cracking jokes on his way down the fairway, it’s probably one of the more fun events in golf.

But this year’s tournament is a bit unique: It marks the 30th year that AT&T is sponsoring the Pebble Beach National Pro-Am and as such, AT&T is doing something that is pretty cool – they’re giving four golf fans a “fans-eye-view” of the event.

So what does this mean? The four fans, who are neither golf professionals nor celebrities (yet), will get a behind-the-scenes look at the tournament, while utilizing the AT&T Network and HTC devices to document their journey via social media.

And there will be plenty for them to document – they get to walk the famed Pebble Beach with a course historian; get swing advice from a top 100 golf school; and perhaps most importantly, find out what it takes to raise more than $120 million in charity (not-to-mention watch the tournament from AT&T’s sky box).

But perhaps most intriguing of all is who these fans are: A military vet who took-up golf to help him rehabilitate from a devastating war injury; An African-American woman who began playing golf to bolster her career and ended-up founding an organization to help other minority women learn the game; An average guy who quit his day job to try and play on the tour, even though he had never picked up a club before that; and a shy teenager who has used golf to both build confidence in herself and inspire other girls.

The tournament is next week and while the match will assuredly be compelling to watch, perhaps the real storyline is how the event is covered from these four fans’ perspectives. As such, we’ll be following them – with a post both next week during the action and the following week, post-tourney.

Meet the four fans and follow their journey, via the hashtag, #ATTProAm and their Twitter handles:

@TimLangGolf
@BlackGirlsGolf
@TheDanPlan
@KTHorsford

Tim Lang AT&T Pebble Beach Pro-Am
Tim Lang
Tiffany Fitzgerald AT&T Pebble Beach Pro-Am
Tiffany Fitzgerald
Dan McLaughlin - AT&T Pebble Beach Pro-Am
Dan McLaughlin
Katie Horsford - AT&T Pebble Beach Pro-Am
Katie Horsford

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This post is in partnership with AT&T. All opinions are GolfStinks’.

Filed Under: Golf Growth & Diversity, The Pro Tours Tagged With: #ATTBLOGGER, #ATTPROAM, AT&T Pro-am, black girls golf, Pebble Beach

POLL: Are Tee-Time Sites Killing Golf Courses?

January 21, 2015 | By Greg D'Andrea | 2 Comments

Booking tee-times online has become extremely popular...
Booking tee-times online has become extremely popular…

I have one golf buddy who won’t play unless he gets a deal on his greens fees via a service like GolfNow. According to him, you’re crazy to pay full price when there are third-party websites out there virtually giving away open tee-time slots. And he’s not alone.

Many golfers these days are drawn to services like GolfNow in an effort to save money. In fact, GolfNow has gotten so big (it’s now part of the NBC Sports family) it’s suggested the company controls nearly half of the online tee-times in the U.S.

As a result, many in the golf industry are nervous these tee-time services are undercutting prices too severely, which might ultimately be detrimental to golf courses in general. True, GolfNow helps fill times for courses that would otherwise remain empty, along with providing digital tee-time logs instead of the old tee-sheet clipboard system – services many local mom and pop courses appreciate. But some who have considered the long-term market effects are beginning to grow concerned.

Handing customer relationships over to a third-party site is one potential problem. And coupled with the rock-bottom prices in general, golfers will begin to expect discounts everywhere (as with my buddy who is mentioned above), thus weakening the integrity of greens-fee prices within the market.

Seeing as it’s nearly impossible to ignore consumer demand, could this new lower-cost pricing model for greens fees ultimately put some courses out of business? For some course operators, using third-party tee-time sites, like GolfNow, has become a damned if they do, damned if they don’t situation. A recent in-depth piece from The Wall Street Journal (see here) captures this conundrum rather well.

This all being said, what are your thoughts on third-party tee-time websites? Are they ultimately good or bad for the golf industry? The poll and comments section are at your disposal…

Are Tee-Time Sites Killing Golf Courses?

View Results

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Filed Under: The Economics of Golf Tagged With: golf courses, golf now, poll, tee times

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