For the past couple weeks, we’ve told you about four golf fans who got a chance to go behind-the-scenes at the AT&T Pebble Beach National Pro-Am, which ended on Sunday (see our previous posts HERE).
In general, this “Fans-Eye-View” promotion was part of helping AT&T celebrate its 30th year sponsoring the tournament. But it went well-beyond that – engaging not just the four fans chosen, but many others too – including everyone following them via social media.
For a full week, we tagged along via Twitter and Facebook and Instagram as the foursome explored every nook of the historic Pebble Beach Golf Club; got to see the latest technology surrounding the game; went inside the ropes to walk along with the pros during tournament play; and perhaps most importantly, got to see how money from the Pro-Am (more than $120 million) funnels down to the charities in need.
I must say, these four people were ideal ambassadors for golf fans across the country…not just because they are golf fans themselves, but because each of their lives have been impacted by this game for the better: The wounded warrior who galvanized himself through golf; the shy girl who found her personality and inspiration on the links; the guy who picked up a club for the first time when he was nearly 30…only to promptly decide he would dedicate himself to making the pro tour; and finally the lady who left her corporate job to introduce golf to African-American women.
It was a pretty cool journey and one that sends a pretty great message too: That golf isn’t just a game we play, but rather an instrument of bringing people together from all walks of life in a positive way. What’s more, this exemplifies that golf isn’t just an exclusive sport for rich old men anymore…the sport is gaining in diversity, which is something that can pave a bright future.
Check out the foursome’s highlight reel (at top) from the past week – awesome stuff…
This post is in partnership with AT&T. All opinions are GolfStinks’.