When you look at a golf blog and see the name Woods, obviously you think of Tiger.  So when a football jersey sporting the name Woods appears on that golf blog, some confusions likely ensues.  But any NFL fan knows that, pictured to the left, is an Ickey Woods jersey. 

And to prove the NFL’s marketing genius, every NFL fan who sees this jersey instantly recognizes it despite the fact Ickey has been out of the league since 1991 and played a total of only 37 games in his injury-shortened career.  Further, his career numbers have been eclipsed by several players in just a single season!

Jersey sales rake in boatloads of money for the NFL.  You can see them worn everywhere at NFL stadiums as well as just out and about.  I have several myself.  It’s a great way for the NFL to market their teams, as well as the players, at the same time.  This is something that the PGA is sorely lacking.  But because there are no uniforms or teams on the PGA Tour, there really isn’t much that can be done about it.  Or, is there?

The golfers themselves can cash in on numerous sponsorships.  But how much does a BMW logo on a players shirt help the tour?  Take a look at Tiger Woods for instance.  Nike has made it’s own brand out of one player.  What’s to stop Callaway from doing the same for Phil?  Or any apparel company from taking on Rory? 

Better yet, the PGA Tour puts out it’s own apparel line.  I have a white PGA Tour polo shirt, so I know they exist.  They could simply start there.  What if fans could purchase shirts, hats, golf shoes, etc. directly associated with their favorite tour player, much the same as a Patriots fan could purchase a Tom Brady jersey?  This way, the players as well as the tour are getting free advertising as soon as someone walks out their front door wearing one.

I remember back in the 90’s when sports jersey sales were really taking off.  Back then, besides a regular jersey from any sport, you could find lots of cross-promotion between sports going on.  Hockey jersey’s with NBA logos and baseball jersey’s sporting NFL teams were not uncommon.  This is a direction the PGA could choose to go.  Not too mention, most of the fans who would be purchasing something like this would be on the younger side – a demographic that the PGA needs to get more interested in the sport.  

But the problem is, not many others besides me seems to know PGA Tour apparel exists…not even the PGA, or one would think by looking at their apparel website.  This site tells you almost nothing about the actual apparel.  Not too mention, it looks like the PGA doesn’t do anything about it either as there is an advertisement clearly marked ’09, as in 2009, at the bottom of the page.  A three year old advertisement?  Yeah…they’re paying attention.

See, something like this, to me anyway, should be a no-brainer.  But instead, a worthless website that generates little traffic, is simply wasting the PGA’s money rather than doing something to generate revenue as well as the popularity of it’s players and the tour itself.

I know this all sounds a little silly, especially to the purists, snobs or the the fans who, for some strange reason, dress like they are about to step onto the course when they’re doing nothing more than watching a tournament.  But to put all of this in simpler terms, at the next tournament you attend, wouldn’t it be cool to see a baseball-style jersey with the back marked “Lefty 01” rather than just a bunch of polo shirts that all seem to blend together? Well, I think it would. 

Swing ’til you’re happy!