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I Golf On Days That End In “Y”

March 23, 2015 | By Pete Girotto | Leave a Comment

Life is a game, but golf is serious...cute.
Life is a game, but golf is serious…cute.

Wait. Monday. Tuesday. Wednes…oh, I get it! A real knee slapper. Isn’t that cute? Don’t you just love all of those quips and what-not slapped across cheaply fabricated crap made in some country that thinks child labor laws have to do with giving birth?

The funny thing is the only place I ever see this stuff is on business schwag giveaways or “strategically” displayed at that older person’s house. And by “strategically” I mean you can’t miss it. You know, so anyone that enters will know he or she is an avid golfer because their dwelling is peppered with this crap. Not to mention the retired golf equipment that have become accent pieces in the living room.

Obviously, the stuff is there for one reason. So we can ask “You golf a lot?” And their standard reply “Yeah, a little bit. You?” Now, this is a critical point in the conversation because if we say yes, they will automatically think we have played every course in the state and begin to tell topographically detailed tales from the golf course. For example;

“You should have seen it! This past Saturday I played at Shankwood Country Club. I was on the 6th hole, you know the one that borders the highway and the cemetery, and my tee shot lands just off the fairway 4 feet behind that oak tree on the right at the bottom of the hill next to the 100 yard marker…”

You get the point. Maybe we should have said “no”?

Back to the cheesy golf stuff. It seems the people behind the tchotchke golf market are not so much fans of golf as they are fans of the almighty dollar. Hey, I’m not hating on anyone for seeing a niche and going after it. My beef is if you are using golf solely as an opportunity to make money without helping promote the game. We all know it’s a multi billion dollar industry but it’s been in a bit of a volatile state of late. We don’t need pillows (ala the image at the top of this post), we need good promotion.

I get the whole reasoning behind these types of products and I also know that if real golf companies made this stuff, the prices would quadruple. Now, this is just a thought, but if you want to make promotional or giveaway products like a divot tool, please make it usable. You know, where the forks actually have somewhat of a point and the ball marker (if they’re gracious enough to put one on there) won’t redirect your putt two feet to the side. Just saying…

Hit’em long…yell FORE!!!

Filed Under: Golf Life Tagged With: giveaways, golf promotion, marketing, novelty items

Golf: A Love-Hate Thing.

July 20, 2012 | By Pete Girotto | Leave a Comment

In my last post and the one before, I referred to marketing and it’s use in golf. Continuing with that thought, I want to touch upon the actual significance of marketing to the golf community. Better yet, the importance of understanding our love for the game and sharing it with those who haven’t played. 

It’s no secret that “word of mouth” is perhaps the best way of marketing something and I’m pretty sure most marketing gurus will agree. It’s simple; someone uses, participates in or buys a product, service or activity and then let’s their family and friends know the results. It’s not rocket science, there’s nothing complicated about that.

If I go to a restaurant and have a bad experience, my family and friends will know. The same goes with hotels, airlines, etc. In general, we are more inclined to tell others of our bad experiences rather than our good ones. Right? Well, just like every rule (theory, principle or whatever) there is an exception. And that exception happens to be golf.

No matter how bad my round was or how much I disliked a course, I found myself telling my buddies they need to get out there and play. Amazing, right? I stink at golf, mess up shots and curse every other hole (if not every hole) but insist everyone should give it a shot. In fact, my buddies who I introduced the game to still play the same courses we swore we would never play again…but so do I.

Personal experiences are subjective. We can agree to that, right?

Hit’em long…yell FORE!!! 

Filed Under: Uncategorized Tagged With: first time golfing, golf, marketing

Chip Shots: Savvy Marketing Or Have We Not Progressed?

July 19, 2012 | By Pete Girotto | Leave a Comment



I saw this ad in a magazine recently and wasn’t too sure how to take it. It kind of resembles those old advertisements where women were a bit exploited. For example, a famous brand vacuum cleaner ran an ad in the 50’s that said something along the lines of women who use this vacuum daily will keep the house clean and stay fit for their husband. Maybe they were going for the nostalgic approach?

Hit’em long…yell FORE!!!

Filed Under: Uncategorized Tagged With: beer, cart girl, golf, marketing

Golf, Beer and Marketing.

July 13, 2012 | By Pete Girotto | 1 Comment

From the start, the three subjects mentioned in the title can relate to hundreds of millions if not a few billion people in the world. And I’m pretty sure that’s a conservative number. I’ve noticed that when you  incorporate the three into the same equation, the number dwindles drastically.


In the United States there are roughly 25-30 million golfers with the average age being about 40. After doing some quick research (Google) I found that a good three quarters of golfers consume beer. Some drink it on the course while others in the club house. So, that means there’s a good 19-22 million golfers that consume beer. A lot less than the hundreds of millions…

What’s the point? Well, with some basic marketing classes back in college, I wonder if it is wise to market a beer only to golf courses. Pretty much make it exclusive to your local 19th hole. I know people that only go to certain bars because they feature a beer that no other bar around has. Could this be a way to help get more people back on the course?

Considering golf has been losing players the last few years, I figured I would use an old “lesson” I learned from an old bartender as the basis. When times are good – people drink. When times are bad – people drink more. What if clubhouses started to pick up notoriety as the place to be? That might be a long shot but, you never know.

Hit’em long…yell FORE!!! 

Filed Under: Uncategorized Tagged With: beer, golf, Google, marketing

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