From the start, the three subjects mentioned in the title can relate to hundreds of millions if not a few billion people in the world. And I’m pretty sure that’s a conservative number. I’ve noticed that when you incorporate the three into the same equation, the number dwindles drastically.
In the United States there are roughly 25-30 million golfers with the average age being about 40. After doing some quick research (Google) I found that a good three quarters of golfers consume beer. Some drink it on the course while others in the club house. So, that means there’s a good 19-22 million golfers that consume beer. A lot less than the hundreds of millions…
What’s the point? Well, with some basic marketing classes back in college, I wonder if it is wise to market a beer only to golf courses. Pretty much make it exclusive to your local 19th hole. I know people that only go to certain bars because they feature a beer that no other bar around has. Could this be a way to help get more people back on the course?
Considering golf has been losing players the last few years, I figured I would use an old “lesson” I learned from an old bartender as the basis. When times are good – people drink. When times are bad – people drink more. What if clubhouses started to pick up notoriety as the place to be? That might be a long shot but, you never know.
Hit’em long…yell FORE!!!
.thanks for sharing