GolfStinks

A Golf Blog for the Rest of Us!

Oh No! I’ve Lost My Golf Hook-Up!

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Doesn’t everyone just love that guy/girl that’s got your hook-up? You know, the one who can get you something from somewhere for free or cheap? Maybe it was something that…ah-ahem…”Fell off a truck.” Or, when you ask where they came across this particular product, the response is “Don’t worry about it…I got a guy.” Who can’t appreciate that?

When I was a kid, it was a few friends who worked at McDonald’s, Dairy Queen and Dunkin’ Donuts. As I got older, it turned into a buddy who was a mechanic. My wife even managed to find someone who just happens to come across inexpensive televisions. Nice! And speaking of my wife, I was even lucky enough to befriend a jeweler years ago. Boy I’ll tell ya, you don’t realize how badly you’re getting screwed by a jewelry store until you bring them a diamond ring you purchased from a private jeweler and they tell you they would price it at almost three times what you paid! Now that’s a hook-up!

But speaking of my wife, I’m not ashamed to say that I had been using her as a hook-up also. Thanks to her job in the golf industry, I’ve played golf courses for a fraction of the regular cost as well as purchased my custom-fit clubs for about half of what it would normally cost. However, that all appears to be gone now. In a move that, for several reasons had to be made, my wife quit her job in the industry and has decided to turn her part-time photography business into her full-time work.

While I of course wish her the best, I will certainly miss the hook-up aspect of the previous job. See, I didn’t play a whole heck of a lot of golf this year. And of the few times I did manage to get out and play, it was at the benefit of my wife’s hookups. So what am I going to do without her?

Of course, her new pursuit has already found me someone who has done my brakes for a great price. It’s also found me an electronics repair guy who can hopefully save me a few bucks as well. Both are great hookups, but it’s still not golf.

I’m worried that without the “hook-up motivation” I may not be out on the course any more next season than I was this one. So I guess we’ll have to see what the off-season brings. You never know, maybe photography will bring her in contact with someone else in the golf industry that can help me out. But if not, as long as my wife is happy with her decision, I’ll settle for brakes and MP3 players.

Swing ’til you’re happy!

"Are You Kidding, I Play For Fun!"

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The words above were the actual words spoken by a guy I work with during our last conversation about golf. Such a simple statement, but yet so appropriate for the stinky golfer attitude. And it’s funny because I thought I was a stinky golfer. But my co-worker has got me beat.

Now this guy, he’s a married father of two. Monday-Friday are wrapped up in a relatively demanding job. His weekends are pretty much occupied by his wife and kids. Free time for him, apparently, is a rarity. So when he gets the chance to play golf, it’s a luxury. It’s a treat. It’s his fun time, and he plans on having some fun!

He pretty much summed it up for me in that recent conversation. I was talking about the new golf shoes I had purchased, or more specifically, the reason I purchased them. “My shoes were terrible” I said. “My feet would be hurting by the 11th or 12th hole.” He gave me a look that I can only describe as confused astonishment. “You walk when you play?” he said to me. I said that I try to as much as I can because it’s good exercise. His response? “Are you kidding, I play for fun! Exercise! #$%& that!” I laugh, but for the most part I agree with him. He goes on to say, “I bust my ass and get tired all week! Why the hell would I want to do it when I’m supposed to be having fun?”

I started thinking about my answer to this question. Do I say that it’s better exercise? No, I’m not out there for exercise. Do I mention how I can get a better “feel” for the course if I walk it? What am I a PGA pro?! I couldn’t even explain how a course feels if I laid down naked in the middle of the 15th fairway. So I can think of no other response other than to agree with him. After all, I actually do agree with him!

So I begin to think to myself, how is this not my mentality? I want to play well, but I am also out there to have fun! Why am I exhausting myself? Why am I making stupid excuses? I work hard and get tired all week and it’s no fun. I don’t want to do the same things out on the golf course. I want to relax and enjoy myself. I don’t want to get tired of the game. But if the game turns into work, that’s exactly what’s going to happen.

But now I wonder further, is this part of the reason I’ve had such a lax attitude toward the game this year? I didn’t play nearly as much as I could/should have this year. The opportunities to play were there, I just didn’t purse them. Is it because I’m looking at the game with the wrong attitude? Am I starting to look at the game with less fun than I used to? Did the idea of doing things to try to improve my game, such as the custom-fitted clubs and a balance bracelet, take some of the fun out of it for me and put more of a focus on improving my game? If so, then in my mind I’m heading in the wrong direction with this game.

I never wanted it to be this way. I just wanted to have fun. I didn’t want it to become work. I didn’t want it to become anything more than a good time with my buddies. I think I’m going to have to rethink my feelings toward this game. Is it possible that I’ve begun to take this game too seriously? No, that’s not it. Maybe just a little more serious than I ever wanted to.

Swing ’til you’re happy!

A New Approach At The Golf Course Level

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I’m driving home from work the other day when, on the radio, comes something I’m just not used to hearing. No, I don’t mean a DJ to whom I can tolerate listening. I mean a commercial.

What’s unusual about a commercial on the radio you ask? Well, it wasn’t just any commercial. It was a commercial for a golf course. Actually, it was a commercial for multiple golf courses.

Maybe this doesn’t sound so strange to some of you. But me? I honestly can’t remember hearing a commercial on the radio for a golf course…ever! So why now? With the golf industry struggling, rounds declining every year and overall interest in the game sinking, is spending money on advertising the way to go? Are some courses looking to expand their clientele? Or for others, is it simply a last resort?

When you have a product to sell, and you want people to know about it, what do you do? You advertise your product. So why has it been different for golf courses? Why has radio advertising been a no-no in the past? But now, when they need people to come to the course, they are figuring out that it’s a good idea. I mean, golf has been on the decline for a decade now. But it took them that long to figure out advertising?

Even more strange I thought, but a good idea in my opinion, is where they are advertising. I heard these commercials on a hard rock radio station! Not an easy listening station. Not the oldies station. Not the adult contemporary station. Not the news station. Not even the classic rock station. But the modern/hard rock station!

Now I haven’t looked up the audience, but one would have to imagine most of the listeners of this particular station would be on the younger side. So are these golf courses killing two birds with one stone? Sure! By advertising here, they are reaching out via new media for them, as well as reaching out to a demographic that the game of golf needs.

It remains to be seen if this new form of advertising works for these courses. But whether it does or not, it’s good to see that the courses themselves are taking a hands-on approach to addressing the problems with the sport. Because we all know that it sure isn’t taking place at a higher level.

As the golf industry powers that be continue to market the game mostly to the scratch and low-handicappers, and consequently the industry continues to suffer, I feel these courses are taking the game in the right direction. They are doing what they can to get their name, as well as the sport itself, out there. And they are doing so in the direction of a new audience…a younger audience. And to that I say, good luck! This sport needs a new attitude and some new blood!

Swing ’til you’re happy!

Finally…Golfing Weather! So Why Wasn’t I Golfing?

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Mid- to upper 60’s, a bit of a breeze, only a few clouds to be seen…this is fantastic golfing weather! There have been several nice days so far this year, just not on a weekend. So what more could I possibly ask for? This is the perfect day to hit the links for the first time this year.

But I didn’t. Instead, my boys and I hopped in the car this morning and made our way to the bait shop. We grabbed a couple dozen night crawlers, headed out to a nice lake and proceeded to spend the next few hours casting our lines into the water hoping to reel in a good fish tale.

But I have to ask myself…is there something wrong with me? What I mean is, I have waited all winter for a weekend day like this one to get out on the golf course. And when this day finally comes…I go fishing instead! I guess the easiest way for me to explain it is that I have a connection with fishing that I don’t have with golf.

You see, I began playing golf only about thirteen or fourteen years ago. But fishing? I can’t even remember when I began going. Despite living practically around the corner from a golf course as a kid, it never really called out to me as much as the lake hidden back in the woods across the street. I can’t begin to explain how many days my friends and I would spend back there, for hours on end, pulling out bass, trout, perch and catfish. It’s a connection with my childhood that I don’t want to lose. Golf will never have that connection for me since I took it up much later in life.

But fishing isn’t something I get to do very often anymore due to hectic schedules, kids playing sports and my newer summertime love…golf. But every once in a while, I have to take the time to get back to my childhood. And then, golf has to take a backseat. It helps that my kids enjoy it also. They were as excited to go as I was.

People ask me how I can fish for hours, possibly not catch a thing, and not get bored out of my mind. The answer is, I have no idea. The connection with my youth? The potential to catch “the big one?” Just spending time outside, relaxing at a nice place on a nice day? Maybe it’s a little bit of all those things. But, in some ways, I can equate fishing to golf. But none better than this…

While sitting on some rocks on the side of the lake, a ranger (we were at a state park) comes by and asks my boys how they were doing. My oldest responded “OK, we haven’t caught anything yet.” The ranger then responds “That’s OK. It’s a nice day and you’re outside. What’s better than that?” After the brutal winter we have just come through…he’s right…what could be better?

Swing (or cast) ’til you’re happy!

Golf by the Numbers

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What really fuels the golf market and keeps courses up and running? Pro’s? Scratch golfers? Avid golfers? The answer is quite simple – the average or moderate golfer. If there are 27 million or so golfer’s in the U.S. and less than 1% are pro or scratch golfers, count them out.

Ironically, a lot of pro’s who can afford the game rarely pay for it or get great deals. As for avid golfers (25+ rounds per year), they only account for roughly 3-5% of the market, which leaves the average and beginners (less than 7 rounds per year).

The average golfer is statistically a mid to upper-mid working class person playing around 20 rounds a year. Funny thing is if it wasn’t for this demographic, 80% of golf courses would probably shut their doors. Here’s a reality check: average golfers use more golf balls, period. They or we go through 3-5 balls (or more) a round.

Let’s do the math; say an average golf ball costs $1.00 times 4 balls a round times 20 rounds a year. That comes out to $80 dollars in golf balls per average golfer per season. Now multiply that times the roughly 20 million average golfers and there you have 1.6 billion dollars spent a year on golf balls. Sounds crazy, huh…how about those greens fees?

These numbers represent a driving but unheard voice in the golf community. We can take these stats and apply them to other commodities in the golf industry like clubs, apparel and accessories and get a good idea of the revenue we spill into this game we love.

What’s in store for the future? I guess only time will tell…but as long as average golfers keep losing balls on the course, the golf economy will continue to drive forward…

Hit’em long…yell FORE!!! Love your balls.

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