Quick, name five players on the LPGA Tour. Ha! It wasn’t as easy as you thought, was it? Don’t worry, it wasn’t for me either. As a matter of fact, I scrolled down the money leader list and by the time I reached the bottom, a list of about 150 names, I was only familiar with eight or nine of them.
So what’s the problem here? Is it the same as the PGA Tour? Well, yes and no. I guess the actual problem is the same, but how they got there is a bit different.
We all know about the PGA’s player recognition deficiency. And we all know about the lack of player promotion by the PGA, the sponsors and the media. But this problem is compounded for the LPGA by dealing with the problem that any women’s sport deals with. That problem? Simply, it’s not a men’s sport.
Take a look at the WNBA for a second. These women are some of the best female basketball players in the world. The last player on the bench on a WNBA team can destroy me, and most men for that matter, in a game of one-on-one. As a matter of fact, some of the women who have been cut by WNBA teams will destroy most men in a game! But despite the fact that these women can play, the game isn’t as physical (and subsequently isn’t as exciting) as the NBA – and that causes a lack of viewership, a lack of support at the gate and an overall lack of interest.
This same problem transfers over to the LPGA. Forget for a minute the fact that any one of the women on this tour will beat you. But take into account that, again, these are the best female players in the world! But when it comes to viewership, tournament turnout and sponsorships, that’s not what matters. It’s a female sport, so what matters again to viewers (especially male viewers) is the longball.
The old joke was “Chicks dig the longball.” Well, guess what…dudes love the longball as well. This is why guys carry big drivers in their bags. It’s why we watch the long-drive contests when they’re on TV. It’s the reason we watch the Home Run Derby. It’s why we prefer men’s sports over women’s. It’s not right. But that’s the way it is. But what can be done to change this? Actually, is there any way to change it at all? Well, the way I see it there are two. However, one is highly unlikely and the other is just not a good one.
Idea #1 – The media needs to start pushing some women’s sports to the forefront. I understand that this is a long shot, but no one is asking for it to be permanent. It just needs a little more attention. We Americans want to see excitement and physicality. We are not so much interested in the fundamentals, even though they are the foundation of the sports we love. But if ESPN would take the time to make the WNBA Championship games, or women’s golf tournaments a little bit earlier in their broadcasts, it may do something to help attract more attention to sports that deserve it. However, I understand that this is highly unlikely.
Idea #2 – I’ll go on the record as saying that I hate this idea. But it’s an idea nonetheless, and one that has worked in the past. Maybe the LPGA needs to sex it up a bit. Again, I don’t like the idea of using your appearance to somehow boost attention to your sport, but you can’t deny the effect. Looked at women’s tennis. Anna Kournikova became more well known for her looks than her game (or lack thereof). Ever since then, many of the women of tennis are given a fair amount of attention for what they look like. And guess what, it’s been good for viewership and attention to the sport.
Want the perfect example? Think of some of the best women’s soccer players in recent memory – Marta, Mia Hamm, Abby Wambach, Hope Solo. But years from now, just as it is currently, one name will always be remembered right alongside these – Brandi Chastain…and we all know why. That one celebration is now a permanent highlight of any women’s soccer promo. And the stir that moment caused did wonders for the sport. Again, is this the right way to gain attention? Probably not. But will it work?
I guess the bottom line is women’s sports in general, but golf in particular, need a boost and it’s got to come from somewhere. Is the media going to do it? I doubt it. The leagues themselves? I’m sure they’re trying. But if not the media or the leagues, then where? The answer is, it has to come from us, the viewers. But are we going to do it? Well that remains to be seen…
Swing ’til you’re happy!
