Can you feel it? I can. Golf season is right around the corner. The weather is starting to get a little warmer and with that comes spring fever. Some of the symptoms include March Madness and I-really-can’t-wait-to-get-out-on-the-course…itis.
Speaking of March Madness, we need to figure out a way to get more non-golfers involved in golf. Using the NCAA final four basketball tournament as a model, we see an incredible rise in interest for college basketball from non-basketball fans during this time. Why? Brackets, that’s why.
Now, I’m not 100% sure about the residual effect of how many remain fans of college basketball after the tourney but I’m sure it exists. If we can just bring the March Madness hype to golf tournaments, I’m sure there would be an interest in stuff like the 2014 Ryder Cup odds.
Don’t get me wrong, I understand there is a difference in viewership between golf and basketball in the U.S.. My point is to gain exposure and bring that camaraderie from the course into our workplaces and hangouts.
Hit’em long…yell FORE!!!