The 2014 Masters is in full swing (pun intended) and with that companies like Puma and Nike have unveiled their new threads like it’s fashion week in Milan. It seems as if the Masters is becoming more of a runway for new scripts than a tournament for golf. For those that don’t know, a script is pretty much an apparel line…I just learned that too.
So, now that I know what Nike’s players will be sporting every day of the tournament, what if they don’t make the cut? All the hoopla about what they’re wearing…what about how they’re playing? Oh yeah! I mean it’s only a major we’re talking about. Hey, at least they’ll look good.
Speaking of looking good, I knew it was only a matter of time before the golf shoe industry embraced the “Jumpman”. It’s no secret Michael Jordan is a fan of golf and even though Nike has been in the golf shoe business for a while, it’s a little different now that the Jordan brand is involved. There is almost an exclusivity factor that a lot of sneaker freaks understand.
With players like Keegan Bradley rocking his Air Jordan spikes at the Masters, this could parlay into something bigger. If Jordan brand golf shoes see a fraction of the frenzy over getting a pair of Jordan’s newest basketball shoes, Nike will corner yet another market. Oh man, I guess it really gotta be the shoes…
