*UPDATE* – Did we even need a press conference? You could have just read our post from the night before! (see below)
I’m sure you’ve heard by now that Tiger Woods is going to hold a press conference tomorrow at 11 AM EST; Well, BLAH, BLAH, BLAH. You mine as well play the video of A-ROD from last spring training and just superimpose Tiger’s face over Alex’s.
Do we even need a press conference? I’ll tell you what’s going to happen right now, 12 hours BEFORE the camera’s turn on: He’s going to apologize. Apologize for all his transgressions. Apologize to his wife. Apologize to his children. Apologize to his fans. Tell us how he made a mistake(s) and conjure up a few tears for good measure.
Basically, he’ll go through the motions of what public relations professionals call a good strategy. Good strategy: Mark McGuire last month. Bad Strategy: Mark McGuire at the 2005 congressional hearings.
Tomorrow is all about PR. Tiger doesn’t even have to be 100% believable. And that’s the thing – these days, you admit your mistakes and all is forgiven. After tomorrow, Tiger will be back on track to rejoining the tour. Like it or not, it’s going to be that easy.
So, we should all stop wondering what’s going to happen tomorrow and start wondering what the odds are of Tiger winning the grand slam this year.
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