{"id":430,"date":"2010-08-30T15:39:00","date_gmt":"2010-08-30T15:39:00","guid":{"rendered":"http:\/\/golfstinks.com\/blog\/?p=430"},"modified":"2010-08-30T15:39:00","modified_gmt":"2010-08-30T15:39:00","slug":"these-raisins-put-it-down-middle-every","status":"publish","type":"post","link":"http:\/\/golfstinks.com\/blog\/2010\/08\/these-raisins-put-it-down-middle-every.html","title":{"rendered":"These Raisins Put it Down the Middle Every Time&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/2.bp.blogspot.com\/_UCQorYjQwqs\/THvOvd03gwI\/AAAAAAAAAPU\/8IbY0zhrZiw\/s1600\/heineken.jpg\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/2.bp.blogspot.com\/_UCQorYjQwqs\/THvOvd03gwI\/AAAAAAAAAPU\/8IbY0zhrZiw\/s200\/heineken.jpg\"><\/a><span>I have a new favorite commercial. You have to hand it to Heineken; despite not being a particular fan of their product (I&#8217;m more of a Belgian beer guy), they have some great advertisements.<\/p>\n<p>The most recent series of ads (featuring a couple of guys in their 30&#8217;s who win the lotto and move to a retirement community in Florida to live the &#8220;easy life&#8221;) are, in my opinion, the best commercials out there now (I will literally stop fast-forwarding the DVR and rewind to the beginning of the spot so I can watch the full 30 seconds).<\/p>\n<p>The latest in the ad series has the guys on the golf course, teeing-off with their new retiree pals. The opening line: &#8220;Wanna learn how to play golf? Play with old guys. These raisins put it down the middle every time&#8221; is not as much a slam on old guys as it is showing them respect. Mr. 30-something explains that since one of his new geriatric buddies (a former WWII sniper) slowed down his swing, he&#8217;s adjusted to a &#8220;more mature game.&#8221;<\/p>\n<p>He effortlessly smacks one down the fairway. Another retiree uses his range-finder to gauge the distance &#8211; he enthusiastically announces, &#8220;156!&#8221; It&#8217;s at this point when I begin chuckling uncontrollably &#8211; much to the chagrin of my wife, who is next to me on the couch. &#8220;I don&#8217;t get it.&#8221; she says. I try to explain how older-types hit it short but straight and how that usually bests the younger guns, who typically spray it like they&#8217;re dousing the rough with DDT (of course, I first have to explain to her that 156 yards is not very far for a tee-shot).<\/p>\n<p>Being a non-golfer, my wife still finds it humorless. But this is what I love about that commercial &#8211; it&#8217;s not just an ad that features golf, but an ad geared toward golfers &#8211; anyone who doesn&#8217;t play doesn&#8217;t get it.<\/p>\n<p>I&#8217;ve <a href=\"http:\/\/golfstinks.blogspot.com\/2009\/11\/who-are-your-golf-heros.html\">posted previously about my great uncle<\/a> (coincidentally, also a WWII vet) who would usually beat me despite my ability to out-drive him by 60 yards or more. No matter how addicted we are to distance, a slower swing usually results in more consistent scores.<\/p>\n<p>So here&#8217;s to all the golfers out there with senior-flex shafts and a more &#8220;mature&#8221; game &#8211; I&#8217;ll meet you on the green&#8230;right after I walk through poison ivy, shank one off a tree trunk and check myself for ticks.<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I have a new favorite commercial. You have to hand it to Heineken; despite not being a particular fan of their product (I&#8217;m more of a Belgian beer guy), they have some great advertisements. The most recent series of ads (featuring a couple of guys in their 30&#8217;s who win the lotto and move to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[1444,1440,14,22,19,1442,882,1441,1443],"class_list":{"0":"post-430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-advertisement","8":"tag-commercial","9":"tag-golf","10":"tag-golf-stinks","11":"tag-golfstinks","12":"tag-heineken","13":"tag-retired","14":"tag-retiree","15":"tag-slow-swing","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These Raisins Put it Down the Middle Every Time... &#8226; GolfStinks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/golfstinks.com\/blog\/2010\/08\/these-raisins-put-it-down-middle-every.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Raisins Put it Down the Middle Every Time... &#8226; GolfStinks\" \/>\n<meta property=\"og:description\" content=\"I have a new favorite commercial. 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